What do cybersecurity buyers care about? Dive into what we've discovered about buyer behavior and patterns that ultimately influence how you target potential buyers and push them further down the funnel.
While the classic sales funnel is still relevant, it looks different these days. Let’s explore the new B2B sales funnel and how you can build an asset library to meet your buyer’s needs, whatever they may be.
Our annual survey, sent to 100,000 BrightTALK users who have viewed at least two talks in the past year, explores the relationship between learning and growing, content preferences, and purchasing decisions.
One of the most useful features of a webinar and video platform is the ability to submit live feedback, allowing viewers to leave comments and pose questions to expert speakers in real time. Are you taking advantage of it?
Everyone loves a good hack. B2B marketers are always looking for ways to streamline, optimize, and grow, in order to increase the output and success of their efforts. The same applies when it comes to webinars.
As a B2B marketer, there's nothing more valuable than getting insight into the mind of your buyer. Today, with extended buying cycles involving multiple stakeholders, the more you can understand about the process, the better.