12 Truths of Demand Generation

The concept of demand generation might seem daunting, but in reality, it’s just an all-encompassing term for how modern marketing teams are spreading the message about their company’s products and services.

In this guide, we’ll cover the 12 truths of demand generation, including:

– The difference between demand generation and lead generation

– How demand generation is a relationship between marketing and sales

– Why you need an inbound and an outbound approach