4 Ways Marketers Can Improve Webinar Lead Follow Up

A strong indicator of a well-aligned sales and marketing organization lies within the structure of the handoff between the two teams. When a lead is sent to sales, it’s important that there’s as much context as possible. Not only should sales have the basic demographic information, but they should also have behavioral context, which is a bit more complex to acquire.

In this guide, we’ve outlined four tips that marketers can incorporate to help their sales teams have more productive conversations from their webinars, including:

– How to keep your sales team up-to-date with upcoming content

– How to provide insight into engagement data

– How to connect the dots between sales your audience

– How to work with sales to shape future content