B2B Marketer’s Introduction to Intent Data

 In Brief, Uncategorized
Every day, B2B buyers are leaving signals (known as intent data) across the web, providing insights as to where they are in the buyer’s journey. Companies are leveraging these signals to further understand their prospective buyers, their interests and their readiness to buy.
This guide will explain how to:
– Define intent data
– Gather intent data
– Implement intent data
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