BrightTALK Guide to Lead Scoring for Webinars

While not everyone who attends a webinar is a sales-ready lead, each interaction significantly improves your lead quality, enabling you to properly nurture and convert viewers into loyal customers.

Effectively managing the handoff of leads between marketing and sales requires a comprehensive scoring model that understands a user’s interest and weights it appropriately.

In this guide, you will learn:

• Whether lead scoring is right for your organization
• How to implement a lead scoring model
• What key demographic and behavioral components to include in your model

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