Buyer’s Journey Trends Influencing Demand Generation Investments

Professionals are self-educating online more than ever before. 67% of the buyer’s journey is done digitally. So, how are the best marketers getting their products and solutions in front of prospects to influence them throughout the entire sales cycle?

We teamed up with Lightspeed GMI, a global market research firm, to conduct a series of studies about the digital buyer’s journey. In this guide, you will learn:

– Where buyers are researching to solve project-related problems

– Who has more purchasing power than ever before

– How to earn the trust of your audience