Demand Generation Decoded: Power and Pitfalls of Persona-Based Presentations
Persona-based marketing has been used for decades to help craft targeted promotions and messages that appeal to the best prospects. While personas shape webinar content, they are often misused resulting in diminished effectiveness and persuasiveness of your message.
This guide presents a practical approach to successfully using personas to aid in planning, creating, and delivering demand generation webinars, including:
– What buyer personas are and how to define them
– How to craft and use personas to create key value propositions
– Ways to generate better leads through incorporating personas when structuring a presentation
– The biggest mistake made in persona-based demos