Easy to Use Webinar Platforms Make Marketing Programs More Effective

Webinar technology is an increasingly powerful lead-generation tool. Once designed and used explicitly for large and high-profile events, some platforms offered limited features that needed to be operated by experts. Previously, they were viewed as expensive, rigid and very complex. Fortunately, technology has advanced a great deal to benefit more users and use cases.

Check out the guide by Frost & Sullivan to learn how easy to use webinar platforms can provide:

– Quick and easy webinar setup, scheduling and presenter training

– Automatic synchronization between CRM and marketing automation systems that isn’t subject to human latency and error

– Painless methods of converting live content to on-demand, and publishing and distributing it