How to Generate Better Leads from Your Webinars
With the content revolution in full swing, B2B customers are becoming much more discerning when deciding what information deserves their attention. Webinars offer a hugely effective way to generate high quality leads, but only if they provide participants with a good experience and compelling, relevant content.
Check out this guide from B2B Marketing for some tips on how to generate better leads from webinars, including:
– Which type of B2B business can benefit from webinars
– What to consider when planning a webinar program
– How to attract prospects to your webinars
– How to ensure your technology runs smoothly