How to Run a Successful Webinar
Webinars are one of the most powerful tools marketers have to create pipeline and close deals. Unlike live events, webinars can capture rich data that enables sales to have strategic conversations.
However, if you’ve never hosted a webinar, there are some basic elements to familiarize yourself with. This guide outlines ten ways to streamline your webinar program to increase marketing influenced pipeline, including how to:
– Determine the type of webinar you should host and the type of content to include
– Create an attention grabbing title and abstract
– Scout for your best presenter