Improve Lead Scoring Efficiency with Webinar Engagement Data

Marketing and sales teams need more behavioral information on prospects to initiate smarter conversations and close more deals. Numerous prospects will engage with your content, but not all are sales ready or a great fit for your offerings. Effective marketing teams leverage lead scoring to identify the prospects that are more likely to become customers.

Learn why Frost & Sullivan thinks marketers should utilize the webinar engagement data to measure attendees’ sales readiness by gauging interaction and participation, including:

– Creating custom registration pages

– Administering polls and surveys

– Monitoring post-webinar interaction behaviors