Lead Generation: Insights from Today’s B2B Marketers (Infographic)
B2B marketers face constant pressure to generate high-quality leads for their sales teams. The vast number of lead gen tactics have made this challenge more complex than ever before.
600+ marketing professionals were surveyed. Here are some of the highlights:
– 68% of B2B marketers consider quality leads the top priority BUT 59% of them find this to be the biggest challenge
– Top 5 most effective tactics for generating high-quality leads are company website, events, SEO, email marketing, and webinars