Nurturing Leads Down the Funnel with Video Content
Video is critical in nurturing and influencing leads throughout the buyer’s journey. In fact, a recent Demand Metric survey found that 74% of B2B marketers reported that video now converts better than other content types.
This guide discusses how expert B2B marketers can strategize their video content toward specific stages of the buyer’s journey in order to:
– Inform prospects
– Lift engagement
– Boost lead scoring
– Increase market influenced pipeline