Professional Pursuits: Why People Participate in Online Communities

Professional Pursuits: Why People Participate in Online Communities

 In B2B Engagement Marketing

Creating a dynamic, robust community is a critical task for today’s marketers. Marketers must understand what works—and what doesn’t—when it comes to bringing people to the site, again and again.

This data-driven guide reveals why people join online communities, what keeps them coming back, what types of content they want to consume, and more.

Download the complete guide.

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