Self-Education Begins the Prospect Buying Cycle
The always-on business environment demands that marketers deliver useful information in a way that is easily digested, conveys relevant content (including reviews, case studies and best-practice recommendations), and encourages attendees to participate and share information. Finding the right platform for delivering value is key; BrightTALK users are more engaged, more forward-thinking and more satisfied overall with the education process.
Audiences in the BrightTALK communities are particularly interested in—and actively seek out content related to—forward-looking trends, new technologies or practices, interviews with industry experts, case studies, and analysis from their peers. BrightTALK users are also much more likely to be professionally connected; the research shows that 91% have a LinkedIn profile, versus only 60% of non-users. People who use Web and video content channels like BrightTALK are also more engaged and active when it comes to sharing content.