Self-Education Begins the Prospect Buying Cycle

Audiences in the BrightTALK communities are particularly interested in—and actively seek out content related to—forward-looking trends, new technologies or practices, interviews with industry experts, case studies, and analysis from their peers. BrightTALK users are also much more likely to be professionally connected; the research shows that 91% have a LinkedIn profile, versus only 60% of non-users. People who use Web and video content channels like BrightTALK are also more engaged and active when it comes to sharing content.
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