The Future of Demand Generation
Demand drives revenue, the lifeblood of any business, so demand in the form of leads becomes mission-critical for any business. But historically the quality of demand has been terrible with less than 1% of leads converting to sales. Leads that are stale (or inaccurate) waste time and money by misleading marketers into incorrect targeting and segmentation.
This report is based on in-depth FactPoint Group interviews with a dozen providers of leads and data to marketers to address, “What is the future of demand generation?”
Learn more about the 3 key trends that are changing the playing field for marketers, including:
– How marketing automation software makes lead quality more consequential
– What “higher targeting” is and how it affects the marketing funnel
– Why predictive tools are being used by B2B marketers for Account-Based Marketing