The Future of Demand Generation

This report is based on in-depth FactPoint Group interviews with a dozen providers of leads and data to marketers to address, “What is the future of demand generation?”
Learn more about the 3 key trends that are changing the playing field for marketers, including:
– How marketing automation software makes lead quality more consequential
– What “higher targeting” is and how it affects the marketing funnel
– Why predictive tools are being used by B2B marketers for Account-Based Marketing
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