The Future of Demand Generation

Demand drives revenue, the lifeblood of any business, so demand in the form of leads becomes mission-critical for any business. But historically the quality of demand has been terrible with less than 1% of leads converting to sales. Leads that are stale (or inaccurate) waste time and money by misleading marketers into incorrect targeting and segmentation.

This report is based on in-depth FactPoint Group interviews with a dozen providers of leads and data to marketers to address, “What is the future of demand generation?”

Learn more about the 3 key trends that are changing the playing field for marketers, including:

– How marketing automation software makes lead quality more consequential

– What “higher targeting” is and how it affects the marketing funnel

– Why predictive tools are being used by B2B marketers for Account-Based Marketing