The Legendary Marketer’s Guide to Content Creation
Excellent content is the foundation of every legendary marketing program. Marketers who build a strong discipline for content creation and a modern distribution network will win and retain more new business sales quarter after sales quarter.
The ability to find that optimal combination of quality content, targeted distribution and connection to revenue is a remarkable achievement, one that earns a great deal of attention from leaders inside the organization as well as external audiences. There is a name for storied work of this caliber; we call this work legendary.
In this guide, you’ll receive ready-to-implement content strategies and tactics straight from BrightTALK’s own demand generation playbook.