The Legendary Marketer’s Guide to Opportunity Creation
Pipeline and revenue contribution elevates marketing’s role in the organization which can justify larger budgets and teams, often resulting in career advancement, Yet, the ability to create the demand needed to fuel the qualification team and to own the results of these efforts is nothing short of legendary caliber work. The purpose of this guide is to layout the framework that has built our demand generation function. The results of this framework have been staggering.
In this guide, you’ll find ready-to-implement processes and tactics straight from BrightTALK’s own demand generation playbooks.