Using Webinar and Video Technology to Increase ROI on Your Marketing Spend
Marketing’s role in businesses has shifted from a cost center to a profit center, tying the effectiveness of marketing operations to the top line. Marketing professionals have turned to webinars as a B2B tool that is proven to accelerate lead generation and drive demand. This is because webinar platforms support a variety of rich and engaging content formats that business buyers increasingly seek, and allow marketers to collect valuable audience interaction data.
This white paper looks at how B2B marketing professionals can fully leverage leading webinar platforms’ features to more effectively support their broader lead-generation efforts, eliminate inefficiencies, and ultimately improve their return on investment (ROI).