What Do IT Professionals Want? How to Successfully Market to Technologists

The role of the IT professional is changing as the workplace and the tools of their trade evolve to encompass a virtual, global, and always-on world. It is no longer enough for IT leaders and staff to concern themselves only with the bits and bytes that make technology work; they must be deeply engaged with the business itself and look for ways to best serve the needs of the company—and its employees —through better, more effective technology.

In this guide by Frost and Sullivan, you will learn more about:

– The consumerization of IT

– The move to collaboration

– The virtual workplace