When Cultivating a Community, Shape Content to Deliver Maximum Value
Professionals turn to communities for the latest insights, but they expect to effortlessly find, uncover, and digest the exact information they need. Of course, the kind of content offered matters, too—a lot.
Frost & Sullivan recently conducted a survey to understand how, when, and why they participate in online communities to help them evaluate and purchase products, develop their careers, and positively impact their businesses.
Their findings discuss how marketers can cultivate an online community full of active, engaged members.