Your Guide to BrightTALK Paid Leads

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Generating awareness and leads can be a marketer’s nightmare without a well-rounded, robust strategy. At the end of the day, the goal is to create relevant and timely conversations with the right prospects for your sales team to generate predictable pipeline success. 

This guide will explain three different types of leads that BrightTALK can provide that will help drive sales opportunities and marketing-sourced revenue:

· Keyword leads. Find leads watching content targeted to your keywords 

· Summit leads. Reach thousands of online thought leadership summits
· Content leads. Get quality leads viewing your content

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