Demandbase

Demandbase

 In Case Study

To gain a competitive edge and make its market leap, Demandbase knew it had to adjust its approach to demand generation. The tactical element of its strategy—webinars—had to be world class in performance and produce business value.

The company is increasingly gaining qualified leads through this service and the relationship with BrightTALK has grown stronger as a result. For Demandbase, the decision to invest in BrightTALK has permitted the company to cost-effectively reach a wider audience and ensure that it has a partner in business, not just a services vendor.

View the case study.

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