Palo Alto Networks Inspires Audiences and Grows Revenue with BrightTALK

Palo Alto Networks Inspires Audiences and Grows Revenue with BrightTALK

 In Case Study

Headquarters

Company Size Community

Interviewee

Santa Clara, CA 52,500 Employees IT Security Stephanie Broyles, Director of Marketing, Americas

Challenge

Solution

Palo Alto Networks came to BrightTALK looking for a means to distribute live content from subject matter experts into multiple regions to expand their audience, and grow their business. With the added challenge of doing all of this without encumbering their marketing teams with logistics and managing the campaigns. Palo Alto Networks’ multiple BrightTALK Channels enabled this through the region specific scheduling and webinar replay features that enable a premium interactive live experience, utilizing pre-recorded assets. Their audience has grown through native traffic, BrightTALK Summit sponsorships and BrightTALK Content Leads.

Results

BrightTALK is a huge revenue generator for Palo Alto Networks, and has grown their audience through the channels they operate. The insights they get through the BrightTALK platform and Success team, drives future content and demand strategy for Palo Alto Networks on BrightTALK.

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