Customer Stories
PubNub Attracts new Audiences and Quality Leads with BrightTALK
|
Headquarters |
Company Size | Community |
Interviewee |
| San Francisco | 100 Employees | IT Infrastructure | Felicia Fierro, Senior Marketing Field Manager |
Challenge |
Solution |
| With limited resources, Felecia and the team needed to ensure marketing efforts not only created brand exposure but also serve as a steady source of lead generation In order to land strategic multi-project deals, PubNub will need to build brand trust and further engage addition stakeholders at multiple levels within in their buying committees |
Expand the reach of webinars by exposing live and on-demand content to an audience beyond PubNub’s own database on BrightTALK Use Summits + BrightTALK@ to Elevate PubNub as a strategic thought leader to build brand trust with key stakeholders by showcasing their thought leadership at themed industry events. |
Results
PubNub has been able to re-engage with over 1000 of their contacts resulting in multiple closes. In addition to using this as a way to re-engage current contacts, PubNub has also seen 453 organic subscribers with help of 750+ paid promotions.
PubNub is outpacing their peer group by almost 2x with content and is seeing over a 60% reg to view completion. For PubNub it was about engaging people within the buying committee and outside of their typical end user contact. On BrightTALK they have seen over 60% of the leads that have come through be manager level and above.
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