From tips on topic selection to guidelines for branding your series, you’ll come away with actionable best practices for series development that will help you demonstrate your expertise and engage with your audience in a meaningful way.

In this session, Terry Flaherty, VP, Principal Analyst at Forrester will discuss where these classic demand gen approaches fail and why they may be limiting your teams’ actual revenue potential. You’ll hear recommendations on what changes in thinking need to be made with Marketing organizations and how teams can begin to implement those changes.

From optimizing content in post-production to managing live interactions with your audience via polls and Q&A, we’ll cover the benefits of using pre-recorded webinars to captivate and inform your audience while saving time and energy.

In the current economic climate, it’s critical vendors have a clear go-to-market (GTM) strategy to support their channel partners and to help drive pipeline opportunities. Yet, with more pressure to generate pipeline how can vendor-funded marketing campaigns deliver more return on investment for channel partners?

Partner Marketing leaders from Zscaler, VMware and Qlik will share best practices on how to successfully manage an evolving and growing ecosystem.

In this live session, we’ll be pulling from TechTarget’s internal content experts to help you avoid common content mistakes, as well as content ideation, creation and distribution best practices that can take your lead gen activities to the next level.

Content experts help you identify the right content to repurpose and expand your reach by versioning your highest-performing pieces into other content formats.

Dig deeper into how ESG impacts IT buying decisions, why it matters for your brand, and how vendors can effectively convey ESG-oriented messaging and value propositions with their content marketing strategy.

As the IT landscape changes and technology buying teams continue to evolve, those in the Partner world need to understand how their buyers make purchase decisions and use joint vendor/partner solutions.