In this episode, Partner Marketing leaders from Confluent, Conga and Slack will share best practices on ways to surface above with Partners in the highly competitive technology landscape. Hosted by Michael Latchford, VP of Strategic Alliances and Partners Marketing Services at TechTarget.
In episode two, we’ll show you how, with the right preparation, you can build a webinar series that will drive target account engagement and make a case for why they should serve as a cornerstone for your ABM strategy.
Today’s buyers have more access to information than ever before. The only way to break through this fiercely cluttered and competitive landscape is through relevant, credible content. In short, B2B marketers need really good content ideas that position their market leadership.
From creating a step-and-repeat process to jump-start your audience questions to strategies for working through an awkward silence, we’ll share tips and tricks you can adopt today to elevate your presentation and engage your audience.
With the growing potential for a global recession, businesses that are not yet digitally-focused will be forced to adapt. But, when pressure looms and budgets begin to feel tight, why will the best marketers lean-in to post-digital marketing?
Successful partner programs require the strong support of their marketing and sales organizations. And whether delivering in a specific geo or executing globally, success depends on attention to specific nuances.
Experts discuss the current trends in digital transformation, the impact of hybrid and multi-cloud on enterprise IT strategies, and how leading IT vendors are adapting programs and enablement to support customer and partner transformation.
Lead nurturing is more relevant than ever in B2B marketing. It’s a proven engagement strategy that helps drive sales. According to Marketo, companies that excel at nurturing generate 50% more sales-ready leads at a 33% lower cost.
With the pivot of physical to virtual and even more recently, hybrid, marketers are faced with a major change of priority. As the virtual events landscape shifts to become more top of mind, marketers face the need to build a strong foundation by understanding and executing on the fundamentals.
We surveyed users of the BrightTALK platform and more than 1,200 BrightTALK clients to determine how professionals to understand where the future of virtual events may lead. Let’s explore the virtual events landscape and how you can start planning today.
While the classic sales funnel is still relevant, it looks different these days. Let’s explore the new B2B sales funnel and how you can build an asset library to meet your buyer’s needs, whatever they may be.
Recently the BrightTALK Marketing team dramatically scaled our content production abilities, generating nearly 2X as many webinars, videos, and virtual events in 2021 than in year’s past. How did we do it?
One of the most useful features of a webinar and video platform is the ability to submit live feedback, allowing viewers to leave comments and pose questions to expert speakers in real time. Are you taking advantage of it?