10 Tweetable Insights from Top Content Marketers

10 Tweetable Insights from Top Content Marketers

 In Content Marketing, Uncategorized

Last week, leaders in content marketing shared their experiences at BrightTALK’s Emerging Trends in Content Marketing Summit. Top marketers spoke on content strategy, personalization, and agile marketing, providing fantastic tips and insights.

If you didn’t catch the live webinars, check out these 10 tweetable takeaways from the summit. (And don’t forget to watch the on-demand sessions!)

How to Run 85 Webinars a Year Without Losing Your Mind (@EXFO)

67% of B2B buyers have used webinars in the past year to research B2B purchasing decisions. (Tweet this)

Wednesdays are the best days to promote your webinar: on average, 23% of all pre-registrants sign up on that day. (Tweet this)

The State of Marketing Technology: Personalization (@VentureBeat & @Glassdoor)

A person’s name is the most used data source for personalization, followed by their location. (Tweet this)

Personalization: People are comfortable seeing their gender used, and uncomfortable having their address used. (Tweet this)

Authentic Stories: Applying Documentary Filmmaking Concepts to Content Creation (@Systym)

Like a good documentary, effective content should be authentic, informational, and emotionally charged. (Tweet this)

You’ll get more long-term mileage out of your content if it’s higher quality. (Tweet this)

Fortune 100 Content Marketing Ideas for Any Budget (@GEsoftware)

Before you create content, ask yourself: why would your audience want to listen? (Tweet this)

Use your customer’s journey as a source of inspiration for creating content. (Tweet this)

Content Strategy Simplified (@AxonnMedia)

Content strategy is the script to your content marketing efforts. (Tweet this)

Only 42% of marketers have a documented content marketing strategy. (Tweet this)

For more great ideas and information, explore these and other sessions now available on demand.

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