12 Tweetable Lead Generation Statistics
In B2B marketing, statistics provide valuable perspective on how many of your peers are adopting a certain tactic or technology, allowing you to benchmark yourself against your fellow marketers.
Statistics can help spark action, provide factual evidence to confirm or dispel an instinct, or bolster an argument. Take a look at this quick list of lead gen stats — covering topics like lead scoring, sales-marketing alignment, and more — for a closer glimpse at the current state of lead generation.
- 24% of B2B marketers say that sales and marketing do not have a shared definition of a lead (B2B Marketing)
- Lead generation is the key content marketing objective for 87% of B2B marketers (Regalix)
- Using video on landing pages can increase conversion rates by 80% (EyeView Digital)
- At HubSpot, 92% of blog leads come from old blog posts (HubSpot)
- 86% of marketers are using lead scoring as part of their demand gen strategy (Demand Gen Report)
- 56% of B2B organizations verify valid business leads before they’re sent to sales (MarketingSherpa)
- Revenue increased for 24% of businesses when they used social media for lead gen (Sprout Social)
- 80% of leads generated through social media for B2B marketers come through LinkedIn (Oktopost)
- Forms placed on the right side of a landing page generate 24% more leads (Formstack)
- 59% of B2B marketers say they are “significantly” pressured to generate additional leads from upper management (B2B Marketing)
- Lack of an effective strategy is the #1 challenge to lead generation success (Ascend2)
- 80% of B2B marketers say their lead gen efforts are only slightly or somewhat effective (B2B Technology Marketing Community)
As marketers continue pushing for new ways to generate leads, it’s helpful to understand the state of the industry to recognize where you’re ahead of the curve and areas in which you could improve. For additional information on how to generate more highly qualified leads, download our guide to BrightTALK Paid Leads.