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The New Face of Online Communities

During my conversations with CMOs and other senior marketers at this year’s CMO Council Summit, they shared with me their top challenges. In particular, they are aiming to improve the following: [...]

Keys to Social Marketing: Standing Out and Getting Lucky in the Era of Information Overload

There’s a reason people filter their news. With the daily onslaught of posts, emails, commercials, texts, calls, check-ins, and status updates, it’s increasingly important to filter your sources [...]

Guest Author: Chris Houpis, Aberdeen Group – Email Marketing: Customers Are Taking It Personally

Does your company use email marketing to develop new leads, nurture prospects or up sell customers? On January 20th at 11 AM EST, attend the webcast, Email Optimization - Your Customers Take It [...]

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Salesforce.com Acquires Dimdim – Implications for the Online Events Industry

Yesterday’s announcement of the purchase of Dimdim by salesforce.com for $31M has left the online event industry abuzz. Exactly how salesforce.com integrates Dimdim into its current offering [...]

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Making the Most of Q&A Sessions

You’ve scheduled your webcast, uploaded the final slide deck, completed a quick dry run of your presentation up to the point when you’ve allocated 10 minutes for a question and answer session to [...]