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The Impact of Branding on Event Success

Strong brands drive sales by differentiating themselves from competitors. By encompassing the unique value proposition of the company, the brand can influence an individual’s perception of a [...]

What Is the Best Online Event Format?

In addition to a variety of types of content, online events can take a variety of formats. Here are some of the formats we’ve found to be most effective. Standalone. A single presentation [...]

Social Business Week | Exploring a Mega Trend

We still communicate the way we used to -- with telephones and mail -- but phones have become constantly connected computers, and mail can reach any person anywhere anytime through any device. At [...]

On-Site or Online Events? What About Both?

There has been plenty of debate over the past few years about the comparative value of online and face-to-face events. We’ve seen some companies abandon trade shows, while others cling to them [...]

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Celebrate International Women’s Day with BrightTALK

Celebrate the women in your industry by listening to presentations by women on BrightTALK. In particular, you might enjoy hearing four high-powered women discuss the business case for corporate [...]