Marketing Predictions for the Year of the Dragon

January 23rd marked the Chinese New Year and the start of the year of the dragon. The dragon is considered the luckiest of all 12 signs of the zodiac, symbolizing power, superiority, and good [...]

Appreciating Our Community Managers

BrightTALK is thrilled to celebrate Community Manager Appreciation Day. In honor of this day, I interviewed one of our own community managers, Ahyoung An.

How Would SOPA and PIPA Impact B2B Marketing?

Many of you will have heard of SOPA (the controversial 'Stop Online Piracy Act') and PIPA (the 'Protect Intellectual Property Act') after a week of protests with sites like Google and Wikipedia [...]

What Do Cargo Cults and Webinars Have in Common?

Richard Feynman, in his renowned Caltech commencement address from 1974, popularized the term “cargo cult science.” He told an oft-repeated parable of the formation of these cargo cults in the [...]

Email Tips and Best Practices: Content

Advanced analytics give marketers insight into email performance and ROI, but recipient behavior is not something we can predict with complete accuracy. Still, there are certain email best [...]