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Summit Forecast for October: Cloudy with a Chance of Virtualization

BrightTALK is turning cloudy this October. We are dedicating a month’s worth of technology summits to the most turbulent IT topic of the decade: cloud computing. It is difficult to deny the [...]

Unsubscribes: Another Way Your Users Communicate with You

When people unsubscribe from promotional emails, marketers, especially ones who are new to email, can be startled by the information conveyed in the numbers – a small portion of their users, on [...]

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Which Marketing Metrics Matter?

What defines marketing success? A simple Google search will turn up thousands of articles explaining how marketers can identify, monitor and report on successes. However, as analytic tools become [...]

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What Do Women Investors Want?

The road to understanding what women want is long and windy whether you are a teenage boy or a financial advisor. Since turning to our friends, Google or Wikipedia, is not an option, what can we [...]