What Sales and Marketing Leaders Can Learn from App Stores

In Q1 2013, the four top app stores worldwide collectively accounted for 13.4 billion downloads, with $2.2 billion in paid app sales, in-app purchases and subscriptions (source: Canalys’ App [...]

Guest Author: Will Stevens – Five Tips to Turn Your Webinar into a Content Marketing Sensation

Webinars are a great way to engage and educate your audience and, done properly, they can have a reach that extends way beyond your existing customer base. By getting the basics right and adding [...]

When I Grow Up, I Want to Be a Modern Marketer

It’s hard to imagine, but there used to be a time when executives thought that marketing was cute. Literally. I’m glad we’re gradually making it over this objectifying hill of ignorance. That [...]