Celebrating Gratitude and Community at BrightTALK’s Thanksgiving

Dish upon dish and pie after pie poured into the kitchen of BrightTALK’s San Francisco office last Friday as we prepared for our annual Thanksgiving potluck. As is tradition, each employee was [...]

Generate More Leads with a Variety of Content Formats

This year’s B2B Content Marketing Spotlight Report took an in-depth look at the state of content marketing at B2B companies. More than 600 marketing professionals participated, representing a [...]

The Argument for Adopting a Storytelling Structure for Your Content Marketing

People are storytellers by nature. We listen to those around us to stay informed and entertained, and we tell stories to relate to others. For marketers, storytelling is more effective at [...]