2015 in Review: Gold Mining Made Easy: Integrate BrightTALK with Your Other Platforms
BrightTALK provides marketers with the highest grade of data around those who engage with their content. Every time a professional watches a webinar, it tells us something about them that helps build a relationship with what could be their next big client or partner.
Our clients’ success depends on what they do with that data and how quickly they act on it. Previously, a digital marketer’s life was dominated by receiving, downloading, formatting and uploading spreadsheets, and then trying to get their sales team to email or call everyone on the list.
Figuring out which prospects were most likely to convert was more of an art than a science and based on a hunch rather than data.
Now that we’ve been blessed with CRM and marketing automation platforms, we can analyze the profiles of our best customers to figure out which professionals we should be targeting in the future. We can also use intent signals like which webinars they watch and which documents they download to determine when they’re ready to talk to a sales person and what else they might like to learn about.
This year, we’ve improved and built more connectors that automatically send BrightTALK data to Eloqua, HubSpot, Marketo, Pardot, and Salesforce and exposed our API with a software development kit (SDK) for clients to build their own integrations.
Now all of your data can be automatically transferred from BrightTALK to your preferred platforms every hour without the need for spreadsheets or tedious manual uploads. With these streamlined processes, you can easily score leads, send them to sales with information about why they’re worth calling, and run automated follow-up campaigns for prospects who have engaged with your content — and measuring the ROI of your webinar programs becomes easier than ever.