2015 in Review: Lead Deliveries Made Simple
Timing is essential when it comes to connecting with your best prospects. Most webinar technologies will only integrate with your CRM or marketing automation platform on a daily basis or it’ll make you export and upload a CSV file. This takes time; both in terms of manual tasks as well as hours of waiting for your data to upload.
To eliminate some barriers to success, BrightTALK now adds all of your leads directly into your channel as part of the lead delivery.
Having your audience become part of your channel means that your content will be automatically promoted to them in engaging recommendation emails and will remain top of mind with timely pre- and post-event reminders, encouraging continuous re-engagement. Additionally, all audience activity will be included in the reports available in your channel.
Following up with your paid leads is even easier – with details of each user included in the CSV reports and automatically synced to your CRM and marketing automation systems, thanks to easy integrations with BrightTALK.
With these improvements, paid leads can be automatically delivered to your sales teams to speed up and improve sales conversations. Looking to ways to harness your webinar engagement data in these conversations? Check out our guide to help shape your 2016 webinar strategy.