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How Living in the 57% Will Impact Your Content Marketing Strategy in 2015

In their 2012 study The End of Solution Sales, the Corporate Executive Board (CEB) revealed that 57% of a typical B2B purchase decision is made before a customer even talks to a supplier. This [...]

Attract Larger Audiences with Improved Email Design

The weekly email, a key email that gives your content regular audience exposure with no promotional effort on your side, has a new look and performs 24% better. This release includes a modern [...]

Should You Use Presenter Chat as Part of Your Webinars?

Live presentations require organization, preparation, and rehearsal. But even with all of those things, there will inevitably be some webinars that require a bit of behind-the-scenes [...]

Webinars in the Age of Social Media

Last week, we discussed current trends and best practices in B2B social media with Natascha Thomson, the CEO and founder of MarketingXLerator, a social media consulting company. In part two of [...]

Why Do Marketers Struggle with Content Marketing Effectiveness?

Sometimes an answer or solution is so obvious, it is hard to see. Think about the “can’t see the forest through the trees” scenario that mystifies us. Is that the reason why the vast majority of [...]

Are There Any Social Media “Musts” for B2B Companies?

Social media is transforming the world. Professionals are connected to colleagues, extended networks and brands through a constant flow of communication, making their voices heard through [...]