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Why Webinars and Videos are Critical to Educating Prospects at Each Stage of the Sales Cycle

Webinars and videos are well established as essential lead generation tools for B2B marketers. These content formats have broken the monotony of static legacy content to provide richer, more [...]

BrightTALK at Oracle Modern Marketing Experience 2015

Join us in Vegas! BrightTALK is excited to sponsor this year’s Oracle Modern Marketing Experience 2015 in Las Vegas, starting on March 31. We’ll be passing out swag, hosting a party, and setting [...]

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Exclusive Videos from Cloud Expo Europe

Earlier this month, BrightTALK announced it would be the official video partner at the largest cloud computing event in the world, Cloud Expo Europe. From the 11th-12th March, BrightTALK decamped [...]

How to Build a Marketing Analytics Center of Excellence

Ahead of the Digital Marketing Analytics Summit next week, we caught up with Laura Patterson, President of VisionEdge Marketing, and one of the speakers at the event. Laura, an expert on [...]

How to Measure Webinar and Video Program ROI

While webinar programs are still one of the most effective ways for B2B marketers to generate demand, they can also make up a significant part of a marketing team's budget and bandwidth. However, [...]

BrightTALK Highlights Innovators in New Market Movers Series

We are excited to announce the launch of Market Movers, a new series on BrightTALK hosted by Christine Crandell. Market Movers gives an inside look at high-profile innovators from coast to coast [...]

Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015

In October of 2014, ANNUITAS published a benchmark study regarding B2B enterprise demand generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their [...]