How DNN Uses Webinars to Produce New Pipeline
Generating demand is hard work.
Webinars, for example, are ranked as the #1 most effective lead generation tactic by B2B technology content marketers, but to get the most out of them, you need solid content, skilled presenters, and reliable technology.
For DNN, creating excellent content and recruiting engaging speakers was straightforward, but they struggled with the webinar technologies they were using to deliver their message. Producing a webinar on their previous platform required an immense amount of time and energy.
As a result, they sought out a new platform that would both make their jobs easier and delight their audiences. After evaluating a variety of vendors in the webinar space, DNN chose BrightTALK.
Not only did the self-service platform help DNN take the manual work out of producing a webinar, but BrightTALK also proved to be a key demand generation tool for the team.
“Webinars produce the most new pipeline for us,” said Linda Cleary, Senior Manager of Demand Generation at DNN. “With our live events on BrightTALK, we’re building our subscriber database by 400 leads per month. It’s fantastic.”