Drive Webinar Attendance on BrightTALK Through Automated Emails

In 2014, 53% of the total audience on BrightTALK was driven by email, affirming its status as the most effective medium for promoting webinars. According to the Direct Marketing Association, [...]

Your Questions Answered: PR for Your Webinar

Influencer endorsements are vital in boosting webinar promotion and ensuring increased exposure both before AND after your event. The media and other sources can share your content with their [...]

Building Your Influencer List for Webinars

Here’s a well-known fact: You need the help of influencers to help expand your webinar audience in order to increase demand. These influencers help promote, elevate, and spread your [...]

How to Customize Your Pre-Event Reminders with a Social Teaser

Professionals pre-registered to attend your events on BrightTALK receive an automated reminder 24 hours before the live time. By default, this reminder also recommends additional content from [...]

Mastering Customer Marketing? Insiders Share Their Secrets

With the rise of the subscription economy, the focus on the customer has become a top priority for many organizations. Customer success has emerged as an increasingly important business function, [...]

How Should You Score Webinar Leads?

Webinar programs provide an exceptional amount of data about your audience. You can learn a great deal from the information your prospects provide and their behavior before, during, and after [...]


Three Ways to Use Marketing Automation to Get More from Your Webinars

As a marketer, you know that the number of marketing technology vendors is nearly doubling every year, forcing us to optimize, streamline, and automate our efforts in unprecedented ways just to [...]


Top 4 Ways B2B Marketers Can Maximize Their Webinar Audiences

As a B2B marketer, you probably run webinars as part of your demand generation campaigns. Good move. Webinars are an excellent way to engage and nurture your audience. After all, you're not just [...]