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Extend the Life and Reach of Your Webinar with On Demand

As marketers, our attention is constantly shifting throughout the day. Let’s be honest: we’ve all downloaded a white paper only to drop it in an obscure folder to read later, never to look at it [...]

Leveraging Webinar Engagement Data to Ace Sales Calls

Inside sales teams have to constantly be on their dialer - the herculean task of hitting and surpassing their never ending daily call quotas and closing deals. According to a recent study by [...]

5 Tips for Promoting Webinars on Social Media

Successful webinar programs integrate social media to drive registration and engagement. But it can be tricky to construct the right message that resonates with your audience. Check out these [...]

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10 Tweetable Insights from Top Content Marketers

Last week, leaders in content marketing shared their experiences at BrightTALK’s Emerging Trends in Content Marketing Summit. Top marketers spoke on content strategy, personalization, and agile [...]

EXFO’s Director of Marketing-Communications, Webinar Extraordinaire, Shares 3 of His Top Tips

Louis Adam knows how to run a successful webinar program. As Director of Marketing-Communications at EXFO, he and his team plan, manage, and produce 85 webinars per year. By implementing these [...]

3 Ways to Increase Your Content Pipeline with Categorization

Nowadays almost every company uses content marketing. The demand for more quality content is never ending and it can quickly become overwhelming. Marketing pros understand the value in [...]

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New B2B Report Reveals 2015’s Lead Generation Trends

As a result of shifting priorities, lead quality is now of greater concern for B2B marketers than lead quantity, according to data from the 2015 B2B Lead Generation Report. B2B marketers have [...]