Blog

Why Demand Generation Should Be Perpetual

This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to [...]

Welcome to BrightTALK: The Value of Community

If you ever visit the BrightTALK office in San Francisco and ask for a tour, you’ll probably hear something like this: “Welcome to BrightTALK! Follow me...this first cluster of desks is HR and [...]

Why Benchmarks Matter — Relevant Data

Who doesn’t love to compare and contrast things, especially our own performance? Marketers care about performance perhaps a little more than other professionals because we need to know the [...]

What Makes an Effective B2B Content Marketer?

Content marketing has been an essential component of B2B marketing for quite some time now, and recent studies show that investments in content marketing are only going to skyrocket in [...]

Are You Optimizing Your Blog Titles? [New Research]

Did you know that 80% of readers never make it past the headline of your blog post? There’s no doubt that you spend a good amount of time perfecting your blog content - meaning that this number [...]

BrightTALK Gives Back: Building Urban Gardens in Our Community

Last week, my colleagues and I volunteered with San Francisco’s Friends of the Urban Forest to create urban gardens. This is the second time we’ve worked with them over the past couple of years. [...]

Do Your Videos Have the Necessary Elements to Engage Viewers?

With nearly 75% of executives watching work-related videos every week, video needs to be a critical element to keeping your brand and solutions in front of your potential buyers. Some marketers [...]

The BrightTALK Channel: Combining Brand Consistency, Event Promotion, and Site Analytics in One Simple Tool

Leveraging your live and on-demand events is a key element to a successful webinar program. Most webinar platforms will send you the recording for you to manually upload and distribute after the [...]

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How to Advance Your Career with Online Content

Moving up the ladder in today’s business world often involves a good deal of self-education. Whether it’s watching a short overview video on a new topic or downloading the latest edition of an [...]

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4 Reasons Online Presentations Are Lead Generation Gold

Strategic, value-creating marketers begin with “why.” Simon Sinek, author of Start With Why, surveyed what makes a compelling case for leading companies. His observations found that successful [...]

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