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Latest Trends Influencing Demand Generation Investments

Where is demand generation heading in 2016? In the latest edition of the Demand Generation Benchmark Report, Demand Gen Report uncovered some great insights about the state of demand generation [...]

Is Your Social Media Strategy Global?

Over the past few years, we’ve watched the booming social media industry continue to expand with more audiovisual interactions, advertising innovations, and more noise. With the constantly [...]

Prioritizing Prospects with Webinar Lead Scoring

It’s no secret that webinars are one of the most effective lead gen tactics. With live and on-demand availability, they attract large audiences and capture in-depth insights on viewers as they [...]

4 Ways to Amp Up Your Buyer Personas in 2016

Buyer personas are like plants: if you don’t take care of them properly, they become wilted. Unfortunately, more companies have dead plants scattered around their offices than necessary.

What’s Sales Enablement Got to Do with Demand Generation?

Modern B2B marketers like numbers. We want to know conversion rates, cost per lead, revenue generated and a host of other stats. In our mission to build demand generation that delivers real [...]

Do Your Personas Need a Makeover?

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless buyer personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true [...]

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Auditing Your B2B Social Media: 4 Components to Reevaluate for 2016

B2B companies have a complex relationship with social media. While it has certainly become a must-have tactic, marketers still have concerns about the role social plays in contributing to the [...]

Marketers Around the Globe Weigh In: What Is Effective Content Marketing?

Is your company accomplishing its overall objectives when it comes to content marketing? The Content Marketing Institute asked this question in its United Kingdom and North America 2016 [...]

Launching a Demand Gen Webinar Program in 2016? Here Are the Guides to Get You Started

Are you starting to run webinar programs in 2016? Or maybe revamping your video and webinar strategy altogether to improve performance? Running a stellar webinar program might seem complex, but [...]