At a recent BrightTALK webinar, 38% of marketing professionals indicated that their biggest challenge in running webinars was hitting their target registrations. To achieve their full potential, [...]
Events — online or in-person — generate an excitement like no other. They provide real-time engagement, knowledge to be exchanged, a sense of urgency to participate, opportunity for generating [...]
Whether you’re more focused on quality or quantity, lead generation is always top of mind for B2B marketers. Between the tried and true (like webinars and in-person events), the bold (giving away [...]
While marketers are focused on distribution, optimized timing, and other promotional tactics, often times the quality of a presentation is ignored. While it can be harder to prove the direct [...]
Intent data: It’s a term you’ve likely heard before, but what is it exactly? As defined in our guide to identifying prospects with intent data, intent data is: Information that reveals the [...]
Video is now an integral strategy used by modern marketers to inspire, engage and convert prospects. Targeted rich media content delivers your message faster and leaves a stronger impression on [...]
There are constant threats and endless problems that IT pros are addressing on a daily basis. Marketers often times steer clear of engaging, humorous and fun content marketing due to the serious [...]
Formatting your emails effectively is just as important as the quality of your content when it comes to successfully engaging your audience. But formatting goes beyond just making an email [...]
San Francisco was taken over last week by the 25th annual RSA Conference, a five-day gathering of 40,000+ IT security professionals from all over the world.
This week we released our annual BrightTALK Webinar Benchmarks Report, in which we analyzed 12,000+ webinars published on our platform in 2015 and traced what’s effective in rich media marketing.
