Q1 BrightTALK Updates: More Conversions for Your Content
At a recent BrightTALK webinar, 38% of marketing professionals indicated that their biggest challenge in running webinars was hitting their target registrations. To achieve their full potential, your webinars need to reach a plentiful and engaged audience.
You’ve voiced your concerns and we’ve listened. That’s why many of our prioritized product developments for 2016 aim to increase audience activity on BrightTALK and send more engaged professionals your way.
We recently redesigned our most trafficked page to drive more conversions for your webinar programs. In line with marketing best practices, the player page now looks more like the landing pages that professionals learning online have grown accustomed to.
This development makes it easier than ever for first-time BrightTALK users to engage with your content and your brand. As a result of the redesign, we’ve seen a whopping 57% YoY increase in views and a 48% YoY increase in pre-registrations.
Thanks to the redesigned user experience, professionals browsing BrightTALK looking for solutions to their latest challenges have a higher chance of converting to pre-registrants and viewers of your webinars and videos.
To take full advantage of these improvements and other upcoming features, make sure your channel is tagged into a relevant community on BrightTALK (Bonus: This can increase your channel subscribers up to 30% YoY). Contact your customer success manager to learn more.