5 Quick Wins for Success on BrightTALK

As a BrightTALK Channel owner, you have access to a powerful technology that helps you tell your story to the right audiences and grow your revenues. Here are five things you can do today to [...]


8 Do’s and Don’ts of Dressing for the Camera: How to Prep Your Execs to Look Their Best

Those who have worked in the media industry understand that it takes time to help professionals feel comfortable in front of the camera, especially when they’re representing their [...]

Engaging B2B Audiences Through Online Communities

What motivates someone to join and actively participate in an online community? As an education platform with more than 4 million users in 81 professional communities, this is something we’re [...]

Marketing Insights: Appealing to the European IT Visionary

As we launch our IT Audience Benchmarks Report this week, we wanted to share how best-in-class IT marketers are effectively connecting with their audiences, a group of professionals who are [...]

Are You Using These 5 Strategies to Influence the IT Visionary?

Meet Erik. Erik is an IT visionary and potential buyer. Now, what does that mean? He works tirelessly to lead his company forward. His role tasks him to understand current and potential threats, [...]

Expert Q&A: Marketing to IT Professionals with Rich Media

As a marketer, understanding your target audience and their content consumption preferences is a foundational component to running successful campaigns. It’s why we create buyer personas, conduct [...]

Ditch the Bullet Points. Seriously!

We’ve all heard the phrase “Death by PowerPoint.” This is an obsolete saying in my opinion. What’s really getting marketers stuck is subpar presentations that don’t incorporate storytelling and [...]

The Impact of B2B Video Marketing [Infographic]

Over the past few years, the usage of video marketing in B2B has spiked dramatically. 79% of North American marketers and 83% of UK marketers used the tactic in 2015. The reason for this huge [...]

7 Examples of End-Of-Funnel Webinars to Push Your Prospects Across the Finish Line

Marketers across the globe are tasked to generate leads, nurture them, and feed their sales team with high-quality potential contacts to generate new business. However, especially in the B2B [...]

Refine Your Lead Scoring with 3 Quick Tips

A new lead scoring study from Demand Gen Report is shedding light on how marketers use lead scoring and where there’s room for improvement. Some of the results were predictable, but there were [...]