Blog

Webinar Attachments: How and Why to Use Them

As a marketer, it’s challenging enough to get your content seen by your best buyers. But once you’ve earned their attention, how can you keep them engaged and further nurture them through the [...]

B2B or B2C? 4 Tactics That Work for All Audiences

Warranted or not, B2B marketers get a bad reputation. Our products, services, and industries are frequently labeled as “boring,” and fun and flashy campaigns are typically reserved for our [...]

Your Questions Answered: Creating Marketing Videos that Guarantee ROI

Did you know that 74% of all internet traffic will be video by 2017? Video is now a non-negotiable component of marketing. However, while over 83% of B2B marketers in the UK and 79% of B2B [...]

Infosecurity 2016: One-on-One with Cyber Security’s Mavericks

Earlier this month, we attended Infosecurity Europe 2016 to speak with and learn from some of the world’s leading cyber security thinkers. In partnership with Infosecurity Magazine, we captured [...]

Grow Webinar Value With Multilingual Repurposing

On June 21 I will be giving a presentation discussing ways to maximize returns from business webinars long after the live event is over. One of the things I will touch upon is the value that [...]

3 Times B2B Marketers Got It Right

A marketer’s job never ends. Whether you’re focused on inbound or outbound initiatives, a marketer’s goal is to have prospects engage with their company while they are converted into customers [...]

How to Create Content That Influences Buying Teams

B2B buying processes are rarely simple. With buying committees averaging 5.4 decision makers and taking up to a year (sometimes longer) to make a purchase decision, marketers are now required to [...]

Who Is the IT Visionary? [Infographic]

With IT spend comprising a substantial chunk of business budgets today, we wanted to better understand what motivates IT buyers and how marketers can influence their purchase decisions. To [...]

3 Ways to Expand Your Content Marketing

As content marketing continues to evolve and new challenges emerge, it’s always interesting to take a look at how other marketers are shifting their strategies and what they’re prioritizing [...]

Q2 BrightTALK Updates: Run Sleeker Webinars on the New BrightTALK HTML5 Player

Offering a clear and intuitive user experience is of key importance to all marketers. The success of your content goes hand in hand with how easy it is for your audience to consume. With this in [...]