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An Ode to Women’s History Month – And Those Blazing Trails in Tech

There’s been a lot of buzz lately around women’s rights, equal pay, and a day without women, especially given the current political environment. As Women's History Month comes to an end, we [...]

What’s New & What’s Next in Marketing Analytics

89% of marketers say improving the ability to measure and analyze marketing impact is a top priority, according to a recent survey from Demand Gen Report. As with many other areas in [...]

Account-Based Marketing (ABM) – The 7 Things I Learned from Working with Some of the Best Business, Sales, and Marketing Visionaries in the World

Over the past 15+ years, I’ve had the privilege to help build BrightTALK into a business that today brings over 5 million professionals and companies together to learn and grow. On this [...]

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The Big Bang Theory of MarTech

In 2012, there were roughly 350 marketing technology vendors. Five years later, there are nearly 4,000. There are several factors that this “big bang” can be attributed to – advances in sectors [...]

Using Content Bundling to Increase Engagement

For content marketers, there’s nothing quite like the feeling of pouring your heart into a killer piece of content, only to see it fall flat from a lack of promotional support. Considering the [...]