5 Quick Wins for Success on BrightTALK

 In B2B Engagement Marketing, New Features, Uncategorized

As a BrightTALK Channel owner, you have access to a powerful technology that helps you tell your story to the right audiences and grow your revenues.

Here are five things you can do today to multiply your success on BrightTALK:

1. Tag your channel into a community

The professionals on BrightTALK discover relevant content through the communities they participate in. As professionals spend increasing amounts of time browsing for content on the site, community recommendations are becoming key to content discovery. Make sure your story is being heard by the right people! Tag your channel into one or more relevant communities to benefit from added exposure and grow your audience without doing any extra work.

Next step: Contact customersuccess@brighttalk.com to get your channel tagged into a community.

2. Turn on engagement emails

We’ve built a system of emails that engage users and bring them back to the channels they’re interested in again and again. We see conversion rates as high as 44% from these highly relevant behavioral emails. Visit your channel today to enable any emails that may be turned off by default. You can also customize your emails to align them with your brand.

Next step: Log into your channel and turn on any emails your audience is not already getting. Contact support@brighttalk.com if you have any questions.

3. Optimize your content for search

We recently rebuilt our search engine to provide faster, more relevant results for professionals who search for content on BrightTALK. Now it’s more important than ever to keep your content timely and make sure you’re using all the right keywords in your titles, abstracts, and tags.

Next step: Revisit your on-demand and upcoming presentations and optimize titles, abstracts, and tags for your keywords.

4. Show off your best content

Good content doesn’t have an expiration date. Recognize the most popular, most engaging, or highest-rated webinars in your channel and highlight it. It’s a win-win-win situation: your audience is reminded of top content they may have missed, your presenters enjoy the recognition, and your content attracts larger audiences over time.

Next step: Take a look at the content in your channel over the first half of 2016 and promote your “Top 3 webinars” to your clients and prospects. And check out our top marketing webinars from Q1!

5. Integrate BrightTALK with other marketing technologies

We’ve built connectors to key CRM and marketing automation platforms to empower channel owners to effortlessly deliver audience insights from their BrightTALK Channel directly into the hands of their sales teams. Optimize sales and marketing with rapid responses to audience behavior and more effective lead follow up in SalesforceMarketoEloqua, HubSpot, or Pardot.

Next step: Contact customersuccess@brighttalk.com to set up a BrightTALK connector.

Implementing these tips can help you grow your audience on BrightTALK and reach more relevant audiences – for free. For more tips, download our guide on boosting your organic audience on BrightTALK.